Stuck in the house feeling like you may lose your small business, clients or customers? Stop right now! That is a scarcity mind set and you need to know that there are many people out there that still need you in there lives! Wether It is for you knowledge or products of your current business or something you have been holding onto.
With so much uncertainty created by the pandemic, there are many small businesses or individuals of non essential services that are feeling lost, scared and anxious as to when and if they will be able to ever get back to normal.
If this is you, here are 4 things you could do right now to help your business (or maybe this is a blessing to start fresh?)
#1 Building a passive income product
Ideally this would be a digital product due to the situation. A product or service related to your current business. For example if you are a massage therapist maybe it’s a course on how to “run your own space” or start and MLM like Young living to sell now and when you get back working with clients. Or an eyelash consultant could create a “how to build your lash business” course and sell online package of local skin care to sell when they get back working with clients.
#2 Doing inventory and get everything online to sell
This is more for a brick and mortar small business that sells lots of products. Setup an online shop with all your products. Wix.com or Shopify are great for new users and you can get things up and running in a matter of days if you are prepared. And you could offer local delivery until the situation starts to turn around.
#3 Building on, Starting or redesign your website
If you don’t already have a website and other online profiles such as Google business, Yelp, or social media for your business in general now is the time to get that setup. And I highly suggest Wix.com if you want to get started on your own, it’s very user friendly and you don’t need to know code. If you already have a site think about ways to start driving more traffic to it. Possibly by starting a blog, or tutorials/lifestyle in a vlog, or being more active on social media to drive people to your site. Which leads me into my next point.
#4 Batching and scheduling out social media content
If you do nothing else to grow your business during this unscheduled time off. Scheduling out social media content can take some pressure off and get you organized for next few months so it’s one less thing to worry about when you get back to working. And if you don’t know what to schedule at least go through and schedule and holiday posts for times like Easter, Christmas, Valentine’s Day etc. And then you can look up National doughnut day or those kinds of things to post or check out Pinterest for a month of post ideas and try to see how many you can post. Also if you want to spruce up your posts, adding text or icons I suggest Canva it’s free and they have lots of templates to choose from.
Hopefully this motivates you to dig into your business open up space for ideas so that when things start to slowly move back to routine your on top and more excited than ever for your business. We have so many tools available at our fingertips right now to keep things moving or start new things. Take control of the situation and make it work for you!
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